Merris Home

Children's Toy Advertisements

Merris Griffiths

(PhD 2001)

(The author retains full rights over the contents of this thesis, and would appreciate being asked beforehand if anyone wishes to use the material in any form, for whatever reason. Please see Licensing Agreement below.)

This is the electronic version of my PhD in Education - focusing on the construction of gender in children's toy commercials - awarded in 2001 by the University of Wales, Aberystwyth, UK.

Note, however, that the original version (copies of which are held in AU's Hugh Owen Library and the National Library of Wales) is fully illustrated, whereas all illustrations have been omitted from this version.

For those of you who are in a hurry and/or don't want to read the whole thing, you can take a look at the 'in-a-nutshell' version!

Summary Children's Toy Advertisements
Chapter 1 Do Barbie and Action Man Rule the World?
Chapter 2 Reviewing the Literature
Chapter 3 Methodologies
Chapter 4 Content analysis of children's televised toy advertisements
Chapter 5 Semiotic analysis of children's televised toy advertisements
Chapter 6 The Industry Perspective
Chapter 7 Young Children's Understanding of Toy Advertisements
Chapter 8 Conclusions
References (Full reference list)
 

Creative Commons License
Children's Toy Advertisements by Merris Griffiths is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 2.0 UK: England & Wales License.

 

Hit Counter

This page was last modified 22 Dec 2009