A Review of: Eaton, B. Carol & Joseph R. Dominick: 'Product-Related Programming and Children's TV - A Content Analysis', Journalism Quarterly 68 (1/2), 1991, pp. 67-75

A Review of: Cattin, Philippe and Subhash C Jain (1979): ‘Content Analysis of Children's Commercials’. In N. Beckwith (Ed.): Educators' Conference Proceedings. Chicago: American Marketing Association, pp. 639-44

A Review of: Collins, Jude et al.: 'Who's Afraid of the Big Bad Box? Children and TV Advertising in Four Countries' Educational Media International 29 (4), December 1992, pp. 254-260

A Review of: Craig, R. Stephen: ‘The Effect of Television Day Part on Gender Portrayals in Television Commercials: A Content Analysis’, Sex Roles 26(5/6), 1992, pp. 197-211

A Review of: Doolittle, John & Robert Pepper: 'Children's TV Ad Content - 1974', Journal of Broadcasting 19 (2), 1975, pp. 131-142

A Review of: Kolbe, Richard H. & Darrell Meuhling: 'Gender Roles & Children’s Television Advertising', Journal of Current Issues and Research in Advertising, 17(1), 1995, pp. 50-59

A Review of: Smith, Lois J.: 'A Content Analysis of Gender Differences in Children's Advertising', Journal of Broadcasting and Electronic Media, 38(3), 1994, pp.  323-37

A Review of: Welch, Renate L. et al.: 'Subtle Sex-Role Cues in Children's Commercials', Journal of Communication, 29[3], Summer 1979, pp. 202-209